Unilumin Opens New Service Center in Saudi Arabia

Riyadh, Saudi Arabia — September 10, 2024  
Unilumin, the LED application pioneer, providing professional LED application service, is excited to announce the grand opening of its newest service center in Riyadh, Saudi Arabia. This strategic move marks another milestone in Unilumin’s commitment to placing customers at the heart of its operations. By establishing a local hub for innovative LED solutions, Unilumin aims to enhance the experience of its Middle Eastern clientele, providing more personalized, flexible, and efficient services.

A High-Profile Event Reflecting Unilumin's Dedication to Riyadh
The event was held with much fanfare, underscoring the importance of this expansion to the region. Guests were greeted by a vibrant atmosphere, as attendees mingled before the official proceedings began. 

 
The presence of Unilumin’s senior executives, including Mr. Daoren Yuan, Vice President of Unilumin Group, Mr. Breeze Ho, General Manager of the International Sale & Service Center, Dr. Li, Vice President of Unilumin Group, Mrs. Tina Cao, Vice General Manager of the International Sale & Service Center, and Mr. Jason Yang, General Manager of VF Lighting, demonstrated the company's deep commitment to the Middle Eastern market.

Riyadh Chosen for Its Strategic Importance and Expanding Market
During the opening remarks, Unilumin’s leadership emphasized why Riyadh was chosen as the location for this new service center. As a city where Unilumin has already successfully delivered numerous Metasight visual display projects, Riyadh is a natural hub for further strengthening local relationships. Also, Riyadh is the capital city of Saudi Arabia, a place where Unilumin KSA team can better serve the local customers, for pursuing the ultimate goal of Sales Localization, Service Localization, and Manufacturing Localization.

   
The growing demand for LED solutions in Saudi Arabia, along with the region's increasing market potential, made the decision to establish a local presence a logical next step in Unilumin's customer-first strategy.

Three-Pronged Localizations Vision for a Customer-Centric Future
Mr. Breeze Ho expressed his profound delight at the grand opening of Unilumin KSA Service Center, emphasizing "Saudi Arabia stands as a vibrant market replete with immense potential. With the establishment of this service center, we are not merely elevating the standards of service excellence we deliver; we are also deeply embedding our commitment to Localizing Sales, Service, and Manufacturing within this region. This strategic move underscores our unwavering dedication to providing tailored, swifter, and more comprehensive solutions that resonate deeply with our customers' needs, solidifying our position as a market leader." 

Following Mr. Breeze Ho's presentation, Mr. Daoren Yuan ascended the stage, emphasizing the paramount importance of Three-Pronged Localization vision. Unilumin, a company rooted in a customer-centric approach, consistently elevates our clients to the pinnacle of priority and value. 

Mrs. Tina Cao graced the stage, once again underscoring the paramount significance of the Saudi Arabian market, expressing her conviction that adhering to a three-pronged localization strategy constitutes the most expedient path to embracing a LED market as pivotal as Saudi Arabia's. She enthused, “This marks a fresh beginning, a dawn of a new era, wherein the inauguration of the KSA Service Center signifies a vital stride towards enhancing our proximity and service to our esteemed customers!”

Ribbon-Cutting Ceremony Marks a New Beginning for Unilumin in Saudi Arabia
The celebration continued with a lively ribbon-cutting ceremony, where executives symbolically marked the start of this new chapter, surrounded by applause and joy from attendees. 

To show appreciation for the local customer support, Unilumin hosted several fun activities that were enjoyed by all attendees. The event concluded with a coffee break, followed by a guided tour of the service center, where guests explored Unilumin's cutting-edge LED solutions.

The new service center stands as a testament to Unilumin’s unwavering commitment to its customers, providing them with timely access to the latest LED innovations and delivering an enhanced, localized service experience. The Riyadh service center can also strength Unilumin’s overall service ability at entire MENA region (the other is at Dubai). With this expansion, Unilumin continues to reinforce its position as a trusted leader in the global LED industry.