Busan, South Korea, a massive 800 SQM display mounted on the façade of Grand Chosun Hotel. This P8 curved screen from Usurface series cuts through sun glare and rain, and never blinks against weather thanks to its 10,000 nits brightness and IP69K-rated protection. Every frame is stable, crystal-clear, and delivers a heart-stopping impact on the audience passing through this bustling area. It is a creative digital canvas for ideas, which should not be just displayed, but also remembered.