- Manchester City and Unilumin have today announced a new partnership.
- The brand will be integrated within the Club’s new entertainment destination providing external LED screens for the project.
Manchester City and Unilumin, a world-leading provider of LED display, lighting products and integrated Metasight solutions, have today announced a new partnership.
The new multi-year agreement will also see Unilumin integrated within the Club’s new entertainment destination.
Unilumin will provide large-scale LED screens that will sit on the ends of the new development, in addition to a large screen in the fanzone area that will be utilised for matchdays and beyond.
In September 2022, Unilumin previously provided the ‘Supersized LED’ two-tier digital display system at the Etihad Stadium which enables the Club to deliver the most commercially valuable pitchside media space in the Premier League.
Jeremy Way, Vice-President of Strategy and Creative – Partnerships at City Football Group, said: “Unilumin’s world-leading technology has transformed our LED offering at the Etihad Stadium, delivering significant impact and value for both our partners and global fanbase.
“Through this new partnership, we are extending that capability into our upcoming entertainment destination, where immersive, large-scale LED technology will provide an engaging and flexible high-impact digital platform to communicate with fans and those visiting the area, reflecting our commitment to delivering world-leading technology across the entire site.”
Tiger Lin, Chairman of Unilumin Group, said: “This agreement reflects the strong trust between Manchester City and Unilumin. Over the years, our collaboration has demonstrated what can be achieved in the sports industry, with Unilumin’s LED solutions forming an integral part of the Club’s world-class visual experiences for fans worldwide.
“Now we are unlocking new levels of visual impact as we bring innovative display technology beyond the stadium and across the Club’s wider entertainment destination. We look forward to jointly creating unforgettable experiences that set new benchmarks for the sports & entertainment industry.”
About Manchester City Football Club:
Manchester City FC was initially founded in 1880 as St Mark’s West Gorton and officially became Manchester City FC in 1894. Situated on the wider Etihad Campus, the Club’s footprint includes the 53,000 capacity Etihad Stadium, the 7,000 capacity Joie Stadium and City Football Academy, a state-of-the-art performance, training and youth development facility home to the Club’s men’s, women’s and academy teams.
Ranked as the Most Valuable Football Club Brand in the Premier League by Brand Finance, Manchester City FC is currently developing a best-in-class fan experience and year-round entertainment and leisure destination at the Etihad Campus. The Club is committed to operating in a sustainable and socially responsible manner and ensures that equality, diversity and inclusion is embedded into its decision-making processes, culture and practices.
For more information, please visit www.mancity.com
About Unilumin & Unilumin Sports
Unilumin is a global leader in LED display, lighting, and integrated Metasight solutions, ranked among the Top 500 Most Valuable Asian Brands for 3 consecutive years. With R&D centers in China, Japan, and the U.S., operations in over 160 countries, and the world’s largest intelligent LED manufacturing base, Unilumin drives innovation in Micro/Mini LED, COB & MIP, XR/VP virtual production, and glasses-free 3D AI digital virtual humans, holding over 3,000 patents.
Unilumin Sports, Unilumin’s core business unit dedicated to sports LED and audiovisual solutions, provides integrated LED systems for indoor and outdoor stadiums and events. Unilumin Sports has served six Olympic Games, FIBA international tournaments, the Qatar World Cup, and numerous other top-tier global sporting events.
