1. Digital Signage in Restaurants: Top Benefits
2. Where Should Restaurateurs Install Digital Signs?
3. Types of Digital Signs Recommended for Restaurants
4. Flourishing Modern Restaurants: Digital Signage Tips
5. How Can Unilumin Help Your Restaurant?
The convenience and necessity of technology in modern life make it nearly impossible for businesses to reach their target audiences and compete without electronic visual and audio marketing, ordering and presentation tools like digital signs. Generations of consumers expect and rely on fast, convenient content sharing via display and touch technologies.
For these reasons, buffets, cafés, concession stands, diners and other casual, fast casual, fast food, fine dining, food trucks, pop-ups, specialty drink shops and other restaurants need to engage their existing and potential customers with indoor and outdoor digital signage to compete in their local, state and national markets. Read on to learn more about how Unilumin is helping these businesses thrive by delivering engaging modern dining experiences with cutting-edge LED digital displays...
Static signs simply don't offer the efficiency and cost-effectiveness of dynamic digital LED ones. While eatery owners stuck in the past waste their time and money paying for printed signs and menus, modern, forward-thinking restaurateurs and managers choose digital signage for the following reasons:
Customers can learn important details about the business and the local community, such as current and new menu offerings, upcoming events, relevant advertising and real-time weather updates.
The latest LED displays can provide energetic or soothing high-quality imagery and music, popular movies and sports matches while customers wait, dine and relax.
Patrons can use touch-sensitive navigation to quickly learn available menu offerings and make selections or choose custom entertainment. Employees can instantly adjust the backdrop in a dining area to match requests or the local seasons or holidays.
The business can continue to welcome diners during an internet outage with LED digital signs because the technologies offer efficient content storage and distribution without an internet connection. Owners and managers, and their staff, can also create and upload new content to the tech from a phone, laptop or other device without the internet.
Restaurateurs, interior designers, marketers, visual merchandising specialists and others who decide the layout of eateries and create planograms typically install both indoor and outdoor static signage. They use outdoor signs to face traffic and attract people into their establishments. They use indoor ones to distribute information and create engagement opportunities.
Restaurateurs can guarantee results by placing active digital signs in many of the same areas. Since the most recent LED screens are lightweight and customizable, they can mount digital signs in areas where they can't usually place heavier and unchangeable static ones.
For example, they might install digital signs on a sidewalk as a free-standing display, kiosk or menu board. They might place digital screens at the cash wrap on or in front of the counter; on flat or uneven walls in dining areas, waiting rooms and even bathrooms; or inside of windows, in the corners of rooms, or on the sides of columns. Concession stand and food truck operators can also mount these signs onto their stalls or vehicles and under awnings or canopies.
Owners and managers can find plenty of LED and OLED panels and screens that offer everything they need to make their dining establishments more modern. They might dedicate some digital signs to advertising and the promotion of new menu items, discounts or daily specials. Of course, they might offer interactive or smart signs at a counter, kiosk, booth or table to provide a touchscreen self-service menu, entertainment and other selections.
Columns might feature digital posters. If they can make a big investment in digital signage that lasts for years, they might choose large, high-quality, superior OLED technologies for video walls to offer patrons the feeling that they're in an entirely different environment like a forest, historic site or the ocean.
As with the placement of static traditional signs, location and purpose mean everything when the owner or manager of a dining establishment chooses how to use digital ones. The following tips outline the best ways to use this technology to help an eatery succeed in today's modern, competitive world:
Forget about printing new menus or struggling with ordering delays. Save money, speed up orders and streamline all processes in waiting and sit-down areas with interactive touchscreen menus that display vibrant, eye-catching food and drink images and one-touch ordering.
Enhance patron experiences by presenting prescheduled content (i.e., abstract, landscape, food and beverage imagery and other visuals with music and text) for a specific target audience, time of day, event, holiday or season.
Many eateries, clubs, bars and other dining locations use specific light colors to make customers act or feel certain ways, such as red light to encourage diners to feel energetic, eat more food and complete their beverages, meals or snacks faster. Unlike single-color track and other light fixtures, LED displays always set the right tone and make it easy to switch from one or two colors to other solids, shades and mixes of color for different moods and events.
Turn advertising and menu board displays and kiosks into full-service interactive direction and information hubs. With touch navigation, patrons waiting in line or leaving the business can find important local information, such as maps, hotels, tourist sites and emergency centers.
Emphasize the business brand logo, colors, theme, and any community or volunteer work through digital signs. Additionally, support neighbors and the local economy by promoting charitable campaigns and organizations and partner businesses that offer complementary services.
The experts at Unilumin know LED and OLED digital signage so well that they have uploaded hundreds of case studies to Unilumin's website to show everyday applications for this technology. The following three case studies highlight broad ways restaurants and associated businesses and venues can use digital signs to excel and help their brand and sales soar:
In an outdoor setting, this business chose 15 square meters of Unilumin's high-definition Uslim-O, a product that offers resistance to climate and weather conditions and usage, to advertise its brand in eye-catching colors next to the city's main street.
Unilumin helped Royal Caribbean update its 'Spectrum of the Seas' cruise ship with UHF flexible LED technology across 150 square meters leading to and within the dining room. With this innovative technology, the ship's crew and dining staff have new and exciting options to regularly change the atmosphere of these areas with little effort. The concave and convex installations feature soft modules mounted to different types of surfaces. This series also includes coatings designed to protect against dirt and liquids.
As proven by the installations at the Arenas de Barcelona, even indoor mall dining establishments and fast food joints can benefit from digital displays designed to attract foot traffic to a larger commercial or retail setting. The installation of 40 square meters of curved Unilumin Uslim2 allowed the mall to present attractive LED content designed to draw crowds with an engaging, welcoming vibe created through high-definition colors, sounds and video. Every person who stays longer because of these displays is a potential customer for the food court, fine dining and other eateries that rely on mall traffic.
Restaurants, malls, arenas and other locales that feature options for food and drink trust Unilumin products because they know that Unilumin is a global LED display pioneer and proven industry leader. Unilumin's ultra-slim and flexible LED and OLED displays and screens effortlessly provide quality content and interactivity in any location. Unilumin also makes these products incredibly easy to maintain and repair, which is especially important in high-traffic dining areas.
.png)